Who are we?
Kriyadocs is a leading document workflow SaaS platform focused on the publishing industry. Technology is at the core of our evolution – we’ve consciously striven to always stay ahead of the curve in its adoption to provide best-in-class capabilities for our clients and our employees. This ethos is reflected in our vision and mission.
Our Vision: To make publishing all content as simple as clicking a button and become the partner of choice for individuals and organizations looking to share knowledge.
Our Mission: Provide a fantastic experience to authors, content publishers and our own employees through technology and innovation, by publishing high-quality content seamlessly and quickly. We deliver Happy Authors and Happy Employees.
Location: Chennai
Experience: 6-10 years
Job Summary
Kriyadocs is hiring a Marketing Manager to lead brand strategy, demand generation, and multi-channel campaigns that drive qualified pipeline and revenue growth. Report to the leadership team in our Chennai hybrid office. Join a high-performance culture focused on ownership, metrics, and innovation in publishing technology.
Key Responsibilities
· Develop and execute account-based marketing (ABM) campaigns targeting top accounts to build $10M+ pipeline and 100 MQLs.
· Lead content, thought leadership, social media, email, and digital channels for consistent brand voice and engagement.
· Plan industry events (STM, ALPSP, London Book Fair) and Kriyadocs' Publisherspeak for maximum ROI and leads.
· Collaborate with Sales, Product, and Services on joint initiatives, case studies, and media outreach.
· Own marketing budget, SOPs, weekly KPI reporting, and monthly reviews with <X% variance.
Qualifications
· 6–10 years B2B marketing experience (SaaS/publishing/tech services preferred).
· Proven track record in ABM, demand gen, digital marketing, and event ROI.
· Tools: HubSpot/Marketo, Salesforce, Google Analytics, Jira.
· Strong data analysis, storytelling, and cross-functional collaboration skills.
· Bachelor's in Marketing/Business (MBA a plus).